Gentle slopes of the Hualalai, bearing fruit on the west side of Hawaii Island, farm with one of the world’s best gourmet coffees. Located in the heart of the coffee belt, are where you can find our estate. Nature has given our estate perhaps the finest growing conditions, with just the right amount of rain, ample amounts of sunshine and a rich volcanic soil full of nutrients, to produce our coffee. Assisting Mother Nature, the coffee plants are cultivated into generating a rich tasting coffee bean. We hand pick, carefully process and sun-dry these beans before delicately roasting small batches. We strive to grow the finest quality, best tasting Gourmet Kona Coffee Company available today. We enjoy what we do and believe the energy we put into our farming reflects in the quality and taste of the coffee you purchase and enjoy!
Why We Do Coffee
The coffee business was an opportunity to pursue a farming venture in which their family could all take part. Not only is the coffee business competitive and demanding, but a family-owned and operated coffee business would be an excellent way for family to learn and grow as they work together to build a successful business and make a strong contribution to an important Hawaiian industry. So in 2007, GHCC embarked on a new adventure. They bought a small coffee farm on the Big Island of Hawaii in North Kona. They bought the farm without much farming knowledge or experience, but sought advice from several coffee farming friends. The following year, they looked for additional land with a house so they could tend to their farm longer. Just down the road they found a farm with a house and business, and they now had 14 acres of coffee farms. A few months later, they bought a nearby 5-acre coffee farm and home from a neighbor and named it Kona Black Gold. They now had two farms and 12 acres of planted and producing coffee trees.
Family Pride Makes Pure Kona Coffee High Quality
The west side of Hawaii’s Big Island boasts costly five-star resorts, some of this state’s most beautiful beaches and turquoise waters that lap the soft sugar sand of many Beach Parks. All the while, you’ll find copious amounts of coffee; increasingly these days, there’s a foreign flavor mixing in with what used to be just a popular local crop. Despite being America’s last arrival to statehood, Hawaii is no stranger to powerful private interests steering public policy for coffee or local consumption habits. It’s a group of islands where you’ll find mom-and-pop shops next to major corporations, much like other landlocked regions, though there’s something different about a recent conflict among small 100% Kona coffee farmers and their larger competition. Unlike places such as Cameroon and Colombia, where farmers lambast their leaders over economic policies they say are crippling them in a global market often led by Brazil, Indonesia and Vietnam, the small 100% Kona coffee growers aren’t asking for subsidies or infrastructure. They just want to level the local playing field, they say.
If the consumers don’t like the type of labeling or the product itself, they’ll stop purchasing it. Here, 1-pound bags with the coffee label vary wildly in price — from as little as around $35 for the mass-produced coffee made possible with cheap labor in Hawaii, up to $70 for the pure organic beans and grounds grown on local property. The problem, according to the 350-plus small growers of the Kona Coffee Farmers Association, is that the big producers label their packaging almost the same way as the pure coffee producers, except for small print on the bag that says it’s a 10 percent blend. And this year could be the association’s best (and last) chance to have a state law revised that would require these 10% blends to include at least 51 percent Kona coffee — and disclose where the rest of the product comes from. “The danger is, these 10% blends are going to drive 100% Pure Kona coffee to extinction,” says Bruce Corker, the association president who owns a 4-acre farm of his own.
100% Kona Coffee Money
It’s enough of a challenge to make money from coffee when countries such as Indonesia and Vietnam hold an advantage, thanks to a relative low cost of land — less than $2,000 an acre in some places, compared to the $40,000 per acre it can cost for farmland in Hawaii. Labor can run 80 percent less in Southeast Asia as-well, the reason even Colombian coffee farmers have gone on strike several times in the last few years while they demanded better coffee subsidies. Going up against the big guys in Hawaii is another battle. In the past, major sellers never used to have to label their bags with the fraction of their product that was made up of Kona coffee. Smaller growers lobbied fiercely for a 51 percent minimum, and while a new law passed in the early 1990s, it required only 10 percent Kona coffee in the blends. (Hawaii Coffee Company, one of the big coffee producers, declined to comment on the law.)
Recently, in Hilo-Waiakea, had the power to spark change through a bill that would have addressed this issue. Yet it die in the House Committee on Agriculture, because the group was running out of time but also because of faith in the free market system. Tsuji notes small farmers and big producers can come to a compromise on their own: “If the consumers don’t like the type of labeling or the coffee product itself, they’ll stop purchasing it,” he tells OZY. The Kona association prepared to address concerns during the latest legislative session in a number of ways, including less-than-subtle tactics, such as pooling funds together to pay for a study that suggests big producers have an unfair advantage by using almost the same labeling as their smaller competitors. But Corker also believes the law might help his group’s cause. The Harvard-educated labor litigator, who worked Seattle for more than 25 years, has examined court rulings that might apply to this particular case. One rare spot of positive precedence: Less than two years ago a California judge ruled that Coca-Cola (which wouldn’t comment here) could no longer use Pomegranate Blueberry in its labeling of a juice with only 0.3 percent pomegranate juice — because it allegedly misled consumers and hurt POM Wonderful, which produces the real juice.
Gourmet Coffee Store
While the association waits to find out if it can take its case to court, it has had mixed results on its grassroots efforts to raise awareness about this issue. One protest several years ago in front of a Kona grocery chain led to TV news coverage and a label on the coffee store shelves alerting customers to which coffees were a blend and which were fully Kona-grown. But it wasn’t enough to start a statewide movement with other stores and resorts. Today has a more pressing issue to deal with — a pest on farms. It was only about six years ago when a certain coffee bean–eating beetle arrived to this area, killing up to a quarter of some farmers’ crops. After breaks open one of the few beans left from last season’s coffee harvest, to show the beetle and the damage it’s done to the inner fruit, he tosses the damaged cherry and returns to the house. It’s an uphill trek, at around 45 degrees, and brings us roughly a hundred feet higher than where we were just standing a few moments earlier. That’s the thing about this area: It takes a bit of effort to get to the top.
We are thrilled to announce that Jackson Coffee Farms ‘Ono 100% Kona Coffee has a prestigious pure coffee brand on the Big Island of Hawaii. Also winning honors at an official event of the Kona Coffee Cultural Festival, Hawaii ’s oldest food festival. An international panel of judges conducts Preliminary and Final Rounds of cupping across two days. We are thrilled! Our family farm is in the original "Kona Coffee Belt", the historic Highway , where 100% Kona coffee first began. Sunny mornings and misty afternoons, with warm tropical showers and gentle ocean breezes, provide the ideal climate for growing coffee, one of the most exclusive coffees in the world.
Gourmet Hawaii Coffee
In the final cup, you taste everything--from taking care of the soil and trees, picking only the ripe, red cherry, careful wet milling, raking and drying, dry milling, storage and more! Our 100% Pure Kona Coffee is a unique mix of classic Kona typica, a newer typica which made a big splash over a decade ago when it won First Place at the Coffee Cupping Competition at the Coffee Cultural Festival (amid more than 50 Coffees!), and our 'Ol’town Hawaiian varietal. Different flavors are developed with different roasts, medium roast which provides a beautifully balanced cup! If you want a different taste adventure, order Mountain Spring Coffee Company medium-dark or dark roast which will enhance rich, deep tones from Hawaii Coast.
Off World Investment Institute Inc. recommends this coffee company.